The city of Austin owns and operates
three public access stations, and channelAustin manages them all.
channelAustin is a 501 (c)(3)
corporation, which means it functions as a non-profit organization. The media
center includes a filming studio and all of the additional equipment. In order
for the corporation to operate, channelAustin must receive the necessary
funding.
channelAustin has a contract with
the city of Austin that provides the media center with $450,000 per year, but
that’s not all. channelAustin also receives approximately $100,000 from
community activities. These activities include media services, which is when
the media center puts on productions for non-profits, small businesses or other
organizations that want to rent out the studio. Other funds come from annual
memberships and administrative fees for classes or youth camps.
Under the contract with the city,
approximately $500,000 of the funds is used to pay salaries and taxes. This
money pays for the channelAustin employees, payroll taxes, employee insurance,
janitors, utilities, worker's compensation liability insurance, and independent
audits. The rest of the money, which totals to slightly over $50,000, pays channelAustin's
administrative, legal, office, and Texas unemployment expenses.
The media center is responsible for
meeting the requirements set forth in the contract with the city. These
requirements include taking care of the employees, as well as payment for
keeping the building in good condition. “Besides salaries and employee
benefits, paying utilities for the city building is a lot of money,” Litowsky
said. “Fortunately, the city has agreed, just this year, to help offset some of
these costs.”
The city provides the majority of
the money, but channelAustin still works hard to raise its own funds. The media
center offers memberships that allow people to use the studio for public access
programming. channelAustin also offers classes for people to learn how to use
the studio equipment. “As a community media center we strive to represent what
Austin is all about and to make content that is produced by the community, for
the community and about the community available and accessible to everyone in Austin,”
Linda Litowsky said. Litowsky is the executive producer at channelAustin. “We
want to help folks learn to use professional equipment and technology to tell
their stories and to have those stories heard and distributed. We also provide
programs for nonprofits and youths.” This way, the media center can generate
additional revenue for likely structural changes in the near future.
channelAustin promotes its classes
to raise awareness around the community. “Upcoming classes are posted on 360.com,
the chronicle's online calendar, the Austin film society and more,” Litowsky
said. “We do not have a very strong social media presence nor is it consistent.
We do use our own channels to promote us, our programs and our website.”
channelAustin’s contract with the
city expires in October 2015. Litowsky and general manger of channelAustin
Stefan Wray filed for the upcoming request for proposal to begin a new contract
period. The Austin Community Technology and Telecommunications Commission
reviewed the response to the RFP and will make its recommendation to city
council in about five months.
“We basically just want to make
sure that the scope of work covers all of the responsibilities of the contract
agreement,” Paul Lewis said. Lewis is the Assistant Manager of Telecom &
Regulatory Affairs for the city of Austin. “This includes using the public
access studio and equipment and providing the multimedia services for the
community.”
channelAustin has been under
contract with the city since 2005. Under the conditions of the new RFP, if
granted, the media center would extend its contract period for a considerable
amount of time still to be determined. If the contract is renewed,
channelAustin hopes to find a way to generate enough revenue to reduce
dependency on city funding. “We will request to find sustainable funding that
will help the nonprofit ‘wean’ itself off of city funds,” Litowsky said. Hopefully,
some structural changes to the main building will help channelAustin run more
programming both on and off the air, and therefore raise enough funds to
operate more independently from city council.







